Local Store Marketing Executive

ABOUT KFC

Colonel Harland Sanders opened the first KFC in Corbin, Kentucky, in 1938. He started with one restaurant, 11 herbs and spices, and an idea. From there, our incredible brand and product grew to what it is today.  KFC is one of the five brands operated by our parent company, Yum! Along with Pizza Hut, Taco Bell, The Habit Burger Grill and recently added Heartstyles.

KFC first came to Vietnam in 1997 with our first restaurant in Super Bowl, Ho Chi Minh City. Today, we are the biggest business in the fast-food industry in Vietnam, with more than 200 restaurants run and 5,000 restaurant team members. The Restaurant Support Centre (RSC) is located at the Bluesky office, Tan Binh District – near Tan Son Nhat Airport.

POSITION SUMMARY

Role Purpose: The Local Store MKT Executive role will be responsible for developing and implementing marketing strategies to drive traffic and sales at KFC stores within a specific region. This role involves working closely with the Restaurant General Manager (RGM), other marketing function, and external partners to create localized marketing plans that align with KFC’s overall brand strategy.

 Reporting directly to the Local Store MKT Supervisor.

 Key Responsibilities:

• Marketing Execution: Develop and execute local store marketing plans to drive customer acquisition, retention, and sales growth; Analyze market trends and customer insights to identify opportunities for local promotions and campaigns.
• Campaign Management: Plan and implement local marketing campaigns, including in-store promotions, events, and partnerships; Monitor the performance of marketing campaigns and adjust strategies as needed to ensure effectiveness.
• Collaboration and Communication: Work closely with the AM/RGM to understand local market needs and tailor marketing activities accordingly.
• Community Engagement: Build and maintain relationships with local community organizations, schools, and businesses to enhance KFC’s presence and reputation; Identify and leverage local sponsorship and partnership opportunities to increase brand visibility.
• Digital and Social Media: Work with the Martech team to oversee local social media accounts, creating and curating content that resonates with the local audience; Utilize digital marketing tools and platforms to enhance local store promotions.
• Brand Compliance: Ensure all local marketing activities adhere to KFC’s brand guidelines and standards; Provide training and support to store teams on brand compliance and local marketing best practices.

Professional Skills:

• Bachelor's degree in Marketing, Business Administration.
• Must have at least three years of experience in Retail Marketing in the F&B/FMCG industry.
• Must have experience in developing and executing Retail Marketing strategies and promotional campaigns.
• Have a good understanding of the food and beverage industry, including market trends, consumer behavior, and competitor activities.
• Competent in using Data Analysis tools & Digital MKT Performance (e.g., Google Analytics, Power BI, SQL...).

Key Experiences:

• Proven track record of working under pressure/to tight deadlines.
• Experience in working with relevant stakeholders.
• Excellent presentation & communication skills
• Budget Management.
• Fluent in English.

KFC Vietnam is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

Disclaimer: This job description may not be a complete description of all the jobs and may be changed from time to time at the discretion of the management. It is intended to convey information essential to understanding the scope of the role. It is not intended to be an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with the position.