Performance Marketing Manager

ABOUT KFC

Colonel Harland Sanders opened the first KFC in Corbin, Kentucky, in 1938. He started with one restaurant, 11 herbs and spices, and an idea. From there, our incredible brand and product grew to what it is today.  KFC is one of the five brands operated by our parent company, Yum! Along with Pizza Hut, Taco Bell, The Habit Burger Grill and recently added Heartstyles.

KFC first came to Vietnam in 1997 with our first restaurant in Super Bowl, Ho Chi Minh City. Today, we are the biggest business in the fast-food industry in Vietnam, with more than 200 restaurants run and 5,000 restaurant team members. The Restaurant Support Centre (RSC) is located at the Bluesky office, Tan Binh District – near Tan Son Nhat Airport.

POSITION SUMMARY

Role Title: Performance Marketing Manager.

Department: Marketing

Section: Performance Marketing

Role Purpose:

The Performance Manager role will develop and execute performance marketing campaigns across various channels, with a focus on driving lead generation, sales, and brand awareness for our KFC Vietnam brands. You will be a crucial player in optimizing our marketing budget and ensuring a solid return on investment (ROI) for our marketing efforts.

Reporting directly to the Martech Manager

Key Responsibilities:

• Campaign Strategy and Execution: Develop and execute performance marketing strategies to achieve the business objectives of KFC Vietnam, including customer acquisition, lead generation, and revenue growth; Plan and manage digital advertising campaigns across channels such as PPC, display advertising, social media advertising, and affiliate marketing; Optimize campaigns to improve key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS)
• Data Analysis and Optimization: Utilize analytics tools to track campaign performance and generate insights for optimization; Conduct A/B testing and other experiments to improve campaign effectiveness and efficiency; Monitor and analyze key metrics to identify trends and opportunities for improvement.
• Budget Management: Manage advertising budgets effectively, allocating resources to maximize ROI; Monitor campaign spending and adjust budgets as needed to optimize performance.
• Collaboration: Collaborate with cross-functional teams, including marketing, sales, and product, to align performance marketing initiatives with overall business goals; Work closely with creative teams to develop compelling ad creatives and landing pages.
• Reporting and Analysis: Generate regular reports on campaign performance, providing insights and recommendations for improvement; Present findings to senior management and stakeholders, highlighting successes and areas for optimization.

Professional Skills:

• Bachelor's degree in Bachelor's degree in Marketing, Information Technology.
• Must have at least five years of experience as a Performance Marketing Manager with a track record of driving measurable results.
• Have a good experience in marketing automation platforms and CRM systems.
• Have an excellent understanding of SEO best practices and organic search strategies.
• Competent in using data analysis tools such as Google Analytics, Adobe Analytics, or similar.

  Key Experiences:

• Proven track record of working under pressure/to tight deadlines.
• Experience in working with relevant stakeholders.
• Excellent presentation & communication skills
• Excellent data analysis skills
• Budget Management.
• Fluent in English.

KFC Vietnam is an equal-opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

Disclaimer: This job description may not be a complete description of all the jobs and may be changed from time to time at the discretion of the management. It is intended to convey information essential to understanding the scope of the role. It is not intended to be an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with the position.