Strategic Growth Manager

Role Purpose:

The Strategic Growth Manager role is a part of the KFC Marketing department. This role will be responsible for planning and executing the strategic growth initiatives, identifying new opportunities to expand KFC’s market share & presence, and driving the overall performance.

Reporting directly to the Marketing Director.

Key Responsibilities:

• Strategic Planning and Growth: Develop and execute growth plans to increase KFC's market share and presence; Lead cross-functional teams to ensure everyone is aligned with the overall business goals; Identify and implement strategies to achieve growth across different customer segments (tiers).
• Market Research and Analysis: Conduct thorough research on the fast-food market, media trends, and competitors’ activities; Use research insights to make strategic decisions and identify new business opportunities; Analyze users’ data and marketing performance metrics to identify areas for improvement and optimize campaigns for better return on investment (ROI).
• Menu, Pricing, and Promotions: Develop and optimize KFC's menu offerings and pricing strategies to maximize profitability and customer satisfaction; Regularly review and adjust pricing based on market conditions and competitor analysis; Design and implement trade promotions to boost sales and market share; Evaluate the effectiveness of promotions and adjust strategies for better results.
• Customer Experience: Improve customer experiences by developing and implementing innovative service models; Collect and analyze customer feedback to continuously improve customers for OMNI channel.
• Campaign Management and Organic Growth: Plan and execute large-scale campaigns like big orders, birthday parties, and delivery services ( Home Delivery – App/web/Call Center, Food app delivery,…); Coordinate with other marketing department’s teams and operation team to ensure successful campaign execution; Develop and execute strategies to increase KFC's organic visibility and conversion rates; track and optimize organic performance metrics to ensure continuous growth; Report on performance and make data-driven recommendations for improvements.
• Collaboration: Coordinate with cross-functional teams (Operations, SCM, RnD) to ensure a smooth launch.

Professional Skills:

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
• Must have at least three years of experience as a Strategic Growth Manager in the F&B/FMCG industry.
• Must have experience in developing and implementing effective growth strategies.
• Have a good understanding of the fast-food market, target customers, and competitors to formulate effective growth strategies.
• Excellent data analysis tools (e.g., Google Analytics, BI Dashboard).

  Key Experiences:

• Proven track record of working under pressure/to tight deadlines.
• Experience in working with relevant stakeholders.
• Excellent presentation & communication skills
• Budget Management, P&L Management
• Fluent in English.

KFC Vietnam is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

Disclaimer: This job description may not be a complete description of all the jobs and may be changed from time to time at the discretion of the management. It is intended to convey information essential to understanding the scope of the role. It is not intended to be an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with the position.